Green and sustainable business definitions are not yet settled.
However, a number of industry sectors are quite well developed in the
green and sustainable business process with well-defined certification
programs in place.
A few of these are:
Organic Food and Crop Production: The federal Department of Agriculture
has an "organic certification" program in place with inspectors,
labeling guidelines, etc.
Alternative Vehicles: Again, the federal government and state
governments do research on emissions, fuel efficiency, etc. and make
these product evaluations available to the buying public.
Alternative Fuel: With the explosion of interest in alternative
fuels, the field is changing rapidly. With various mixture levels of
alternative fuels with traditional fuels, various raw material sourcing
and various efficiency ratings, this field will probably be in flux for
some time to come.
Energy: Residential and commercial equipment from refrigerators to
computers are tested under a wide variety of programs, including Energy
Star, Green-E, and various specific programs for windpower, solar heat
and electricity...etc.
Forestry: The Forest Stewardship Council (FSC) certifies a
chain-of-custody for wood sourced products from paper to plywood...and
beyond. This is one of the most established programs that audits for
grower practices, community impact, chemicals, sustainable farming
practices...and sustainable business practices to the point of delivery
to the consumer.
Other
industry sectors that are developing programs include irrigation and
water conservation, green hotels, green restaurants, green chemistry,
even packaging and toys!
Check your industry trade association for their developing programs for
conservation of natural resources, social responsibility, energy
efficiency...etc.
Green Business Market
The green business market is both
local...and global. With the massive population increases we are
experiencing, we have a dual dilemna...how to support more people with
less. Period.
The average American consumes 20 times as much in natural
resources as the average African and if all the people consumed at the
level of high-income countries, the planet could support only 1.8
billion people, not the actual 6.5 billion.
Like any movement, the green business movement started
with a core of dedicated advocates and researchers who delved into what
they saw were injustices, inadequacies and inaccuracies. These early
businesses were traditional businesses with a few innovative products
or services, as well as new kinds of businesses delivering new services
or products in new ways. Organic food and gardening were instrumental
in these early green businesses, as were water and energy conservation
products such as water filters, solar water heaters...etc.
Every time
we faced shortages of a particular resource...such as gasoline, or
fresh food or affordable rent...new businesses have been pioneering new
approaches.