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GOAL:  6 million new green-collar jobs.

Efficiency First is a nonprofit trade association that unites

• Home Performance contractors,
• residential energy consultants,
• building product manufacturers
• and other key members of America's growing green-collar workforce

Efficiency First advocates using the federal Home Performance with ENERGY STAR program as a standard model for efficiency retrofitting, including third-party verification. National contractor and auditor certification and accreditation should be mandated through RESNET (Residential Energy Services Network), BPI (Building Performance Institute) or other qualified accreditation agencies who conduct independent, third-party quality assurance on the work performed.

Together they intend to escalate the fight against global warming. Efficiency First was founded in 2009 to represent its members in public policy discussions at the state and national levels, to promote the benefits of Home Performance retrofitting, and to help our industry grow to meet unprecedented demand for quality home retrofitting services.

Our mission is to collaborate with legislators, government agencies and professional organizations in the advancement of a performance-based market for energy efficiency that will enable rapid growth in our industry while maintaining profitability and quality of service.

"Our goal is to see a steady run rate of
10 million home retrofits per year by 2020."

According to the Pew Center on Global Climate Change, residential buildings alone generate over 20 percent of carbon dioxide emissions from fossil fuel consumption in the United States.

Because the vast majority of America's 128 million homes do not operate anywhere near peak efficiency, large-scale retrofitting of existing residential buildings will play a key role in achieving significant greenhouse gas reductions, while lowering residential energy bills, improving indoor air quality and thermal comfort, reducing our dependence on foreign oil, and creating millions of new jobs for American workers.

The home retrofitting industry can achieve a 25% or greater decrease in non-renewable energy consumption by America's housing sector, leading to a 5% decrease in the country's overall carbon emissions - equivalent to taking half of all current passenger cars off the road.

The industry will employ at least 1.25 million American workers directly, and with the inclusion of manufacturing and other supporting industries, will generate up 6 million new green-collar jobs.

Green and sustainable business definitions are not yet settled. However, a number of industry sectors are quite well developed in the green and sustainable business process with well-defined certification programs in place.

A few of these are:

Organic Food and Crop Production: The federal Department of Agriculture has an "organic certification" program in place with inspectors, labeling guidelines, etc.

Alternative Vehicles: Again, the federal government and state governments do research on emissions, fuel efficiency, etc. and make these product evaluations available to the buying public.

Alternative Fuel: With the explosion of interest in alternative fuels, the field is changing rapidly. With various mixture levels of alternative fuels with traditional fuels, various raw material sourcing and various efficiency ratings, this field will probably be in flux for some time to come.

Energy: Residential and commercial equipment from refrigerators to computers are tested under a wide variety of programs, including Energy Star, Green-E, and various specific programs for windpower, solar heat and electricity...etc.

Forestry: The Forest Stewardship Council (FSC) certifies a chain-of-custody for wood sourced products from paper to plywood...and beyond. This is one of the most established programs that audits for grower practices, community impact, chemicals, sustainable farming practices...and sustainable business practices to the point of delivery to the consumer.

Other industry sectors that are developing programs include irrigation and water conservation, green hotels, green restaurants, green chemistry, even packaging and toys!

Check your industry trade association for their developing programs for conservation of natural resources, social responsibility, energy efficiency...etc.

Green Business Market

The green business market is both local...and global. With the massive population increases we are experiencing, we have a dual dilemna...how to support more people with less. Period. The average American consumes 20 times as much in natural resources as the average African and if all the people consumed at the level of high-income countries, the planet could support only 1.8 billion people, not the actual 6.5 billion. Like any movement, the green business movement started with a core of dedicated advocates and researchers who delved into what they saw were injustices, inadequacies and inaccuracies. These early businesses were traditional businesses with a few innovative products or services, as well as new kinds of businesses delivering new services or products in new ways. Organic food and gardening were instrumental in these early green businesses, as were water and energy conservation products such as water filters, solar water heaters...etc.

Every time we faced shortages of a particular resource...such as gasoline, or fresh food or affordable rent...new businesses have been pioneering new approaches.

Green and sustainable business definitions are not yet settled. However, a number of industry sectors are quite well developed in the green and sustainable business process with well-defined certification programs in place.

A few of these are:

Organic Food and Crop Production: The federal Department of Agriculture has an "organic certification" program in place with inspectors, labeling guidelines, etc.

Alternative Vehicles: Again, the federal government and state governments do research on emissions, fuel efficiency, etc. and make these product evaluations available to the buying public.

Alternative Fuel: With the explosion of interest in alternative fuels, the field is changing rapidly. With various mixture levels of alternative fuels with traditional fuels, various raw material sourcing and various efficiency ratings, this field will probably be in flux for some time to come.

Energy: Residential and commercial equipment from refrigerators to computers are tested under a wide variety of programs, including Energy Star, Green-E, and various specific programs for windpower, solar heat and electricity...etc.

Forestry: The Forest Stewardship Council (FSC) certifies a chain-of-custody for wood sourced products from paper to plywood...and beyond. This is one of the most established programs that audits for grower practices, community impact, chemicals, sustainable farming practices...and sustainable business practices to the point of delivery to the consumer.

Other industry sectors that are developing programs include irrigation and water conservation, green hotels, green restaurants, green chemistry, even packaging and toys!

Check your industry trade association for their developing programs for conservation of natural resources, social responsibility, energy efficiency...etc.

Green Business Market

The green business market is both local...and global. With the massive population increases we are experiencing, we have a dual dilemna...how to support more people with less. Period. The average American consumes 20 times as much in natural resources as the average African and if all the people consumed at the level of high-income countries, the planet could support only 1.8 billion people, not the actual 6.5 billion. Like any movement, the green business movement started with a core of dedicated advocates and researchers who delved into what they saw were injustices, inadequacies and inaccuracies. These early businesses were traditional businesses with a few innovative products or services, as well as new kinds of businesses delivering new services or products in new ways. Organic food and gardening were instrumental in these early green businesses, as were water and energy conservation products such as water filters, solar water heaters...etc.

Every time we faced shortages of a particular resource...such as gasoline, or fresh food or affordable rent...new businesses have been pioneering new approaches.